Project: Urban Jungle – Once in the Spotlight
Artist: Aroma
Location: IM VIADUKT
Project
After this walk you’ll know the uncontrolled plant growth IM VIADUKT like the back of your hand. Eight posts provide vivid and targeted information on wild flowers, grasses, moss and weeds which have penetrated the cracks in the viaduct walls. For once, weeds are in the spotlight and are – as befits art – carefully framed.
Artist
Aroma is a leader in three-dimensional communication and comprises four areas: exhibition, events, retail and interior. Founded in 1995, Aroma today has around 5,000 m2 in Noerd, the commercial building of creative people in the north of Zurich, for the agency, warehouse, production, manufacturing and logistics centre. Aroma implements «Urban Jungle» IM VIADUKT for the PWG Foundation.
Location
The PWG Foundation acquires and provides affordable residential and commercial premises in the city of Zurich. In the listed railway viaduct it leases 46 shops, studios and catering outlets, including the first market hall of the city of Zurich. In 1894, viaducts replaced railway embankments in the industrial district of Zurich. By then, business was already moving into the viaduct. Up to 200 stonemasons pursued their craft there. In the 1990s, innovative tenants settled in and brought the district to life. As part of the refurbishment, the PWG Foundation took over the expansion of the viadukt arches in 2004. The aim was to fill the viaduct with district compatible and regionally rooted usages, so that in IM VIADUKT became a meeting place for the neighbourhood and beyond.
